Multi-faceted approach -- I work with leadership and project teams to develop and communicate concepts, processes, strategies, initiatives or research insights in a crisp, on-brand narrative, slide deck or dashboard.

 

Clients

Client logos 2021 [3].jpg
 

Sample Projects

  • Consumer research - product packaging/messaging - Summary report slide deck detailing user experience around food packaging and messaging

  • Consumer research - creative campaign - Summary report slide deck detailing consumer reaction to creative to gauge spark potential and inform further development of campaign and spots

  • Consumer research - product development - Summary report slide deck detailing user experience with home improvement adhesive product

  • Consumer research - omni-channel shopping journey - Summary report slide deck detailing user omni-channel shopping experience for major electronics retailer

  • Strategic planning - Worked with university leadership team to develop and facilitate strategic planning process. Project work sessions culminated in a refreshed vision and aligned framework to advance organizational goals

  • Fund development - One-page overview graphic series to communicate social impact of listener/audience engagement model to internal stakeholders and potential funding sources

  • Leadership transition - One-page overview graphic to summarize key initiatives and roles and responsibilities of departmental teams for use in transitional decision-making

  • Personal (client) development - One-page overview graphic to capture individual’s life context and value proposition, and serve as a tool for greater self-understanding and goal setting

Testimonials

“Katherine’s unique written/visual approach and ease of manner quickly earned the trust and respect of our team. We were able to capture and align many disparate programs and perspectives into a cohesive set of actionable strategies.”
— Senior Associate Dean, University of Minnesota Extension
“Katherine connects the dots between seemingly disparate fields resulting in exciting, fresh, multi-faceted ideas and solutions.”
— Executive Director, Carmel Bach Festival
“Kathie is adept at taming the big hairy slide deck, but her super power is boiling complex thoughts and complicated findings down to the most concise and germane - - just the kind of partner you need on important strategic initiatives.”
— Consumer Insights Strategist, Independent Contractor